How we keep someone

Each reason has one path. Green steps run on their own. A yellow step waits for a person. Pick a path, then play it.

Check-in

Reason: subscription fatigue. Fewer emails opened, more shipments skipped.

Formula

Reason: the product is not doing enough. Support tickets and refunds.

Offer

Reason: price. Refunds and formula switches. A discount costs money, so it waits.

Hand-off

Reason: a life change. The quiz is old and email has dropped. No discount is guessed.